Restructured a complex sports apparel e-commerce platform by optimizing product categorization for different niche sports (Bowling, Darts, Shooting). Implemented a scalable visual knowledge base for fabrics, fonts etc to streamline the customer decision-making process and reduce repetitive inquiries.
STEP 1: Digital Transformation & IA
Web UX Overhaul: Information Architecture & Navigation
- Business Requirement Analysis
- Market & Competitor Benchmarking
- Legacy Site Audit (SWOT)
- Holistic UX Concept Development
- Technical Feasibility Adaptation
STEP 2: Visual Style & Brand Consistency
Visual Identity & Marketing Ecosystem
- Target Persona Profiling
- High-Impact Content Creation under Constraints (In-house photography + Advanced Retouching).
- Cross-Functional Visual Alignment
- Unified Brand Voice
STEP 3: Knowledge Base & CX Optimization
Self-Service CX: Visual Knowledge Base
- Educational UX Strategy
- Information Hierarchy Optimization
- Customer Support Load Reduction
- Scalable Content Architecture
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